Modern pet owners are increasingly concerned about the physical and mental health of their pets, and rubber toys with functions such as grinding teeth, cleaning teeth, and reducing stress are becoming popular. In 2026, multiple new rubber products that integrate food grade spices and interactive design will be launched, quickly becoming popular. Industry experts believe that functionality will become the core direction of differentiated competition in pet toy products. Behind this trend is the deepening of the concept of "scientific pet raising". Pet owners have shifted from simply satisfying their pets' entertainment needs to focusing on their specific pain points such as oral health and emotional management, promoting the upgrading of rubber toys from "universal" to "precise functional".
The current popular functional products show a clear trend of segmented design: a soft rubber grinding rod developed for puppy teething period, added with food grade peppermint flavoring, which has both teeth cleaning and fresh breath effects; A bite resistant rubber tire toy designed for large dogs, with a built-in rope structure that allows for interactive pulling and releasing pressure through biting actions; The leakage rubber ball for solitary pets is designed with holes to slow down the release of snacks, which not only consumes energy but also alleviates separation anxiety. Data shows that in the first half of 2026, the sales of functional pet rubber toys accounted for 58%, a year-on-year increase of 27%, with products with teeth cleaning function growing the fastest.
Material safety and functional innovation have become key to competition, and leading companies are adopting non-toxic materials such as natural rubber and environmentally friendly TPR, while integrating intelligent sensing technology to develop interactive toys with adjustable hardness. Industry experts point out that in the future, functionality will be further refined, and customized products that combine pet breeds, age, and health status, as well as intelligent rubber toys that integrate health monitoring functions, are expected to become new growth poles in the industry.
