Recently, industry data shows that the cluster effect of the domestic rubber pet toy industry has become prominent, with the Yangtze River Delta region becoming the core production area, accounting for more than 60% of the country's total production capacity. The Yangtze River Delta region, relying on the advantage of rubber raw material supply, a sound logistics system, and industrial chain supporting facilities, has gathered a large number of pet toy enterprises such as Zhejiang Hengrui and Cangnan Lupu. Their products cover multiple categories such as chew gum, balls, interactive toys, etc. They have both high-end customized products and mid to low end cost-effective products, which are exported to more than 150 countries and regions around the world.
From the perspective of industrial layout, the Yangtze River Delta region has formed a clear division of labor and efficient collaborative industrial ecology. Regions such as Wenzhou Cangnan in Zhejiang, Yangzhou in Jiangsu, and Songjiang in Shanghai focus on different sub sectors, while Cangnan focuses on the production of mid to low end mass rubber pet toys, relying on the local small commodity industry foundation to achieve large-scale production and reduce production costs; Yangzhou and Songjiang focus on the high-end customization market, with a focus on environmentally friendly materials, intelligent interaction, and other features, accurately connecting with high-end demand markets such as Europe, America, Japan, and South Korea. In terms of supporting industrial chains, the Yangtze River Delta gathers upstream and downstream enterprises in rubber raw material supply, mold processing, product testing, cross-border logistics, etc. The transportation costs between enterprises have been significantly reduced, and the order response speed has been improved, forming a one-stop industrial chain system of "raw material procurement production processing testing and certification export transportation", greatly enhancing the overall competitiveness of the industry.
In order to promote high-quality industrial development, many governments in the Yangtze River Delta region have introduced supportive policies to encourage enterprises to increase research and development investment, enhance product innovation capabilities, and provide financial subsidies to enterprises that have obtained patents and passed international environmental certifications; At the same time, establish a platform for industry university research cooperation, promote deep cooperation between universities, research institutions, and enterprises, overcome core technologies such as rubber material bite resistance and environmental protection, and promote the upgrading of rubber pet toy technology. In addition, many regions have also improved their cross-border e-commerce support systems to assist enterprises in expanding their overseas online channels and further expanding their export scale. These measures effectively support the continuous growth of industrial clusters, consolidate the core production area position of the Yangtze River Delta region in the domestic "other economy", and lay a solid foundation for the domestic rubber pet toy industry to go global.
