In 2026, a pet behaviour brand introduced a new type of soothing rubber cat toy. The rubber ball features a slow-release chamber inside that gradually releases natural catnip essential oil, emitting a subtle catnip scent for 75 days. simply by lying beside the rubber ball, effectively resolving issues such as stress-induced puffing up and hiding in corners caused by moving house, visitors or firecrackers. Since its launch, it has become a specialised product used by veterinary practices to soothe stressed cats.
Traditional catnip toys emit their scent rapidly, losing their effectiveness within two or three days; This rubber toy is made from sealed, soft rubber that slowly permeates and releases the scent, whilst its surface is covered with fine, breathable pores, ensuring both resistance to scratching and biting and sustained scent release. Practical tests at veterinary clinics have shown that, after 15 minutes of contact with the calming rubber toy, stressed cats’ breathing and heart rates gradually return to normal, significantly reducing stress-induced behaviours such as inappropriate urination and refusal to eat.
The product is available in two versions: the standard version and the silent night-time version. The silent rubber ball has no sound-producing mechanism, making it suitable for cats sensitive to noise at night. Many cat owners place these toys next to their cats’ beds to alleviate separation anxiety in cats left alone. Pet behaviour experts note that modern urban cats, who spend long periods indoors, are prone to emotional issues; rubber toys with emotional comfort functions are therefore essential products. The brand plans to develop slow-release scented rubber toys tailored to dogs’ separation anxiety, thereby expanding its range of emotional comfort rubber toys.
