In 2025, China's rubber pet toy exports grew by 18% year-on-year, with the Southeast Asian market showing the most significant increase. Benefiting from the RCEP policy dividends and the expansion of the regional pet market, domestic manufacturers accelerated their market entry in Vietnam, Thailand, and other regions. Some companies established direct brand sales channels through cross-border e-commerce platforms, enhancing profit margins and brand influence. The Southeast Asian pet market has exceeded $20 billion, with an annual growth rate of 15%. Young consumers, who account for a high proportion and show increasing acceptance of exotic pets, further drive demand for rubber toys. RCEP significantly reduced tariffs on pet product exports from China to ASEAN, while leading enterprises also established raw material bases and production subsidiaries in Southeast Asia, effectively lowering costs and avoiding trade barriers. By leveraging the local warehouse model of platforms like Lazada and Shopee, companies improved logistics efficiency. Colorful, cost-effective rubber toys have become TikTok trends, boosting the penetration of Chinese brands in the Southeast Asian market.
