In recent years, domestic pet toy brands have gradually made a name for themselves in the international market, winning widespread recognition from overseas consumers thanks to their outstanding product quality, innovative designs, and high cost-effectiveness. Some domestic companies have continuously increased their R&D investments and assembled professional technical teams to tackle industry challenges. For example, a leading company spent two years developing a solution to the common issues of catnip toys moulding and insect infestation by employing special drying processes and adding natural preservatives. The upgraded catnip toys not only have a shelf life three times longer but also retain the natural appeal of the raw materials. These products are now sold in 82 countries worldwide, with annual export volumes exceeding ten million units.
At the same time, domestic pet toy brands focus on customised production based on the preferences of consumers in different regions. For the Southeast Asian market, they design pet chew toys incorporating local elements such as tropical flowers and elephants. For European customers, they create minimalist, luxury-style plush interactive toys that strictly comply with EU REACH environmental regulations. Some brands have also established overseas customer feedback mechanisms, using user suggestions to rapidly iterate products. These initiatives have significantly increased overseas customer repurchase rates, driving the growing influence of domestic pet toy brands in international markets. This has gradually broken the long-standing dominance of international brands in the mid-to-high-end market, injecting new momentum into China's pet product exports.
