It is expected that China's scale will exceed 100 billion yuan, and rubber materials, due to their bite resistance, safety, and recyclability, account for 41% of the global total of pet toys. Buyers from France, Northern Europe and other regions have seen a 45% annual increase in demand for the combination of "natural rubber+environmentally friendly packaging", with a clear trend towards high-end products. The proportion of products priced above 80 yuan has risen to 28%. At the same time, the homogenization of traditional rubber bite seals is severe, and the industry calls for a dual upgrade of "function and emotion": adding sound, leakage, and emotional comfort modules on the basis of bite resistance, becoming the key to brand breakthrough.
Next, the head factory is collaborating with veterinarians and behaviorists to implant TPU shock-absorbing airbags and low decibel buzzers into toy cores, achieving 95% rebound after 50000 bites, and synchronously recording bite frequency and duration through an app to generate pet oral health reports; The mixing ratio of biodegradable NR formula and PCR recovered rubber has been optimized to 7:3, reducing carbon emissions by 38% without sacrificing toughness. It is expected that the green series will account for 40% of the total export volume by 2025. The first domestic "Safety Technical Specification for Pet Bite Resistant Products" has entered the stage of soliciting opinions, which stipulates that a 72 hour extreme bite test must be passed before listing. The industry threshold will be raised again, and innovation and compliance will become the dual engines of the next round of competition.
