On 1st January 2026, the first rays of the New Year's sun awoke cities and villages alike. As the nation celebrated the New Year festivities, the pet industry also welcomed a vibrant new beginning. Pet owners across the nation took their furry companions to mark the occasion, fuelling sustained growth in the pet consumption market. Vking joined countless pet families in launching this fresh chapter through a series of heartwarming initiatives.
During the New Year holiday, pet-related spending demonstrated a ‘full-scenario surge’. Pet-themed cafés and pet parks in first-tier cities like Beijing, Shanghai, and Guangzhou saw booking volumes surge over threefold compared to usual days, with many families opting to take their pets for New Year photo shoots or participate in parent-child interactive activities. Online platform data revealed a 52% year-on-year increase in sales of pet New Year attire, smart feeding devices, and healthy nutritional treats. Products combining functionality with aesthetic appeal emerged as the mainstream choice, reflecting pet owners' growing demand for enhanced quality of life for their companions.
‘In the new year, we must not only excel in product development but also convey respect and care for our pets' lives.’ The company will focus on two core directions: pet health and smart interaction. It will increase investment in AI design and eco-friendly materials to launch more innovative products meeting modern pet-owning needs. Concurrently, it will deepen charitable collaborations to steer the pet industry towards greater standardisation and warmth.
From heartwarming scenes of pets being walked on streets to professional, attentive service within stores, the New Year holiday's warm current in the pet economy highlights the industry's vibrant vitality. In the new year, Vking will wield its founding vision as pen and responsibility as ink, joining hands with pet-owning families to jointly write a new chapter of high-quality development for the pet industry.
