According to the latest industry report, as the pet economy grows rapidly, the Chinese pet rubber toy market is expected to reach 7.5 billion yuan by 2025, with an annual compound growth rate exceeding 12%. This growth is driven by a dual transformation in pet ownership demographics and consumer attitudes. Today, the trend of "pet anthropomorphism" is becoming increasingly prominent, with more pet-owning households viewing their pets as family members and willing to invest more in their supplies. This has led to higher demands for toy quality and safety, directly prompting companies to accelerate product upgrades.
From the perspective of market demand, first-tier and new first-tier cities serve as the core consumption hubs. Pet owners in these urban areas place greater emphasis on scientific pet care. Rubber-based durable toys, known for their safe and non-toxic materials, ability to meet pets' teeth-grinding needs, and long lifespan, have become mainstream choices. To align with these demands, companies are continuously exploring innovations, such as incorporating ingredients like mint and cat grass into rubber toys, which offer both teeth-cleaning and soothing functions. Alternatively, they are adopting eco-friendly, biodegradable rubber materials to cater to consumers' pursuit of green consumption. These initiatives collectively drive the entire industry toward higher-end and functional development. Meanwhile, the expansion of online channels also contributes to market growth. The convenience of e-commerce platforms and the visual appeal of live-streaming sales enable high-quality rubber toys to reach more consumers in lower-tier markets, further broadening the market space.
