With the continuous rise of the domestic pet economy, the pet rubber toy market has entered a golden period of rapid development, becoming one of the fastest-growing segments in the pet supplies sector. The latest industry research data shows that the domestic pet rubber toy market reached 6.7 billion yuan in 2025, and is expected to exceed 7.5 billion yuan in 2026, maintaining an annual compound growth rate of over 12%, far surpassing the average growth rate of the pet supplies industry. The deepening trend of pet anthropomorphism serves as the core driving force, with over 70% of pet-owning households regarding pets as family members. Consumer preferences have shifted from price-oriented to prioritizing safety and quality, placing higher demands on the safety and durability of pet toys. From a regional consumption perspective, first-tier and new first-tier cities remain the core markets, accounting for 52% of the total market share. Bite-resistant, non-toxic, and eco-friendly rubber toys, which meet pets' dental grinding needs and offer long lifespans, have become mainstream choices for pet-owning households. Meanwhile, the potential of lower-tier markets continues to emerge, with consumption growth in third- and fourth-tier cities and county-level markets reaching 1.7 times that of first-tier cities. As the pet-owning population expands and consumption capacity rises, these lower-tier markets are becoming a new engine for industry growth, driving the pet rubber toy market toward comprehensive expansion.
