According to the latest data from market research institutions, the global pet toy market has maintained steady growth in recent years, with the market size exceeding 8 billion US dollars. It is projected to continue expanding at an annual growth rate of 7.2% over the next five years, further unlocking its market potential. As the number of pet-owning households worldwide continues to increase, particularly among single individuals and young families, where the proportion of pet ownership has risen significantly, pet owners are placing greater emphasis on the quality of life for their pets. They are increasingly willing to invest in pet products, and pet toys, as an essential component in meeting pets' entertainment and health needs, are seeing growing demand. This has made the pet toy segment a standout growth area within the pet economy industry chain.
While the overall market is growing, the pet toy segment is demonstrating significant potential through its precise targeting of specific needs. Tailored to the physiological characteristics and behavioural habits of pets of different ages and breeds, a wide range of specialised toy products are emerging. For example, teething soft rubber toys designed specifically for puppies aged 3–6 months are made from food-grade silicone and feature a special anti-swallowing particle structure, effectively alleviating gum discomfort during the teething phase; massage-point relaxation toys developed for senior pets aged 8 years and above use soft rubber protrusions and elastic materials to promote blood circulation and assist joint care during chewing and friction, thereby alleviating joint strain in senior pets. Additionally, interactive tug-of-war toys designed for multi-pet households feature reinforced rope knots to accommodate multiple pets playing simultaneously, preventing disputes and conflicts; Multi-layer food-hiding puzzle toys that meet pets' needs for olfactory exploration and cognitive development. By setting different difficulty levels for food retrieval mechanisms, these toys can exercise pets' thinking abilities. Such niche product categories are also widely popular in the market, leveraging their differentiated advantages to become new profit growth points for companies and driving the industry toward more specialised and professional development.
