Rubber toys are favored by pet owners in the pet toy market due to their durability and safety. According to relevant reports, rubber pet toys occupy an important position in the market, and their elasticity makes them the preferred choice for active pets. Meanwhile, as consumers' attention to environmental protection and sustainable materials increases, the market prospects for rubber pet toys are vast.
To further enhance safety standards, leading companies have fully adopted food-grade natural rubber and obtained dual certification from the FDA and EU EN71, ensuring zero phthalates and zero heavy metals. The honeycomb surface design features tooth-cleaning protrusions in addition to bite resistance, and veterinary experiments have verified that it reduces plaque by 30%. On the environmental front, biodegradable NR formulas and PCR recycled rubber are rapidly replacing traditional synthetic rubber, with green rubber toys expected to account for over 40% of the market by 2025. Intelligence is the next trend—sound modules with built-in TPU airbags can withstand 50,000 bites while maintaining 95% elasticity, and can be paired with an app to track chewing frequency and duration, providing owners with oral health reports. On the policy front, China's first ‘Safety Technical Specifications for Pet Durable Chew Toys’ has entered the public consultation phase, stipulating that rubber toys must pass a 72-hour extreme chewing test before being allowed on the market, thereby raising industry standards.
