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February.02,2026

Policy regulations are tightening

To ensure the safety of pet supplies, the State Administration for Market Regulation released a draft of the "General Technical Requirements for Pet Rubber Toys" in 2025, specifying standards for raw materials, physical properties, and chemical indicators.
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January.01,2026

Intensified brand competition drives accelerated mergers and acquisitions among leading enterprises

The pet rubber toy industry currently has low concentration and intense market competition. Since 2025, leading companies have expanded their market shares through mergers and acquisitions of smaller brands and product line extensions.
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January.01,2026

Looking Ahead: Intelligence and Personalisation to Lead New Industry Trends

By 2030, the pet rubber toy industry will undergo profound evolution towards intelligence and personalisation. Smart interactive rubber balls will not only achieve autonomous obstacle avoidance and targeted rebound, but also incorporate sensors to monitor pets' movement data, synchronising this with owners' terminals to generate health reports. Customisable toys in appearance and function will create bespoke interactive tools tailored to pet breeds, behaviours, and even owners' aesthetic prefere
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January.01,2026

China's rubber pet toys experience strong export growth, with Southeast Asia emerging as a new hotspot

China's rubber pet toys experience strong export growth, with Southeast Asia emerging as a new hotspot
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January.01,2026

New Year's Day: A Fresh Chapter Begins Pet Economy Warms Hearts as Vking Embarks on New Journey with Loving Companions

On 1st January 2026, the first rays of the New Year's sun awoke cities and villages alike. As the nation celebrated the New Year festivities, the pet industry also welcomed a vibrant new beginning. Pet owners across the nation took their furry companions to mark the occasion, fuelling sustained growth in the pet consumption market. Vking joined countless pet families in launching this fresh chapter through a series of heartwarming initiatives.
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