Rubber Industry News & Updates

October.10,2026

Rubber pet toys usher in the era of customization, with engraved rubber toys featuring pet names gaining popularity

In 2026, a niche pet consumption trend emerged, with customized rubber teeth-cleaning toys engraved with pets' names and birthdays gaining popularity on Xiaohongshu and pet communities.

October.10,2026

Cat owners drive surge in rubber cat toy sales, with quarterly sales of rubber cat rings up 90 per cent

Whilst the rubber pet toy market was previously dominated by dog owners, a marked shift in consumer behaviour emerged in 2026, with cat owners driving a sharp rise in sales of small rubber cat toys.

September.09,2026

The pet rubber toy market is becoming increasingly segmented, with styles specifically designed for puppies and large dogs each gaining popularity

The 2026 Pet Products Consumption Report reveals that the pet rubber toy market has become thoroughly segmented, moving away from the model of a single toy suitable for all breeds. Sales growth in the two major sub-categories—soft rubber toys for puppies and ultra-durable rubber toys for large dogs—is leading the industry, with refined design becoming the core of brand competition.

September.09,2026

VKING RUBBER to Exhibit at the 30th China International Pet Show (CIPS 2026)

September 15, 2026 | Trade Show News We are excited to announce that VKING (VIET NAM) RUBBER & PLASTIC TECHNOLOGY COMPANY LIMITED will participate in the 30th China International Pet Show (CIPS 2026), taking place November 12–15, 2026, at the China Import & Export Fair Complex in Guangzhou, China.

September.09,2026

Domestically produced rubber treat-dispensing toys are taking the market by storm, combining the dual functions of teething relief and entertainment

In the first half of 2026, JD.com’s pet consumption data revealed that sales of functional rubber treat-dispensing toys surged by 72 per cent year-on-year, overtaking traditional plain-coloured rubber chew sticks to become the best-selling items in the cat and dog toy category.