Rubber Industry News & Updates

January.01,2026

New Year's Day: A Fresh Chapter Begins Pet Economy Warms Hearts as Vking Embarks on New Journey with Loving Companions

On 1st January 2026, the first rays of the New Year's sun awoke cities and villages alike. As the nation celebrated the New Year festivities, the pet industry also welcomed a vibrant new beginning. Pet owners across the nation took their furry companions to mark the occasion, fuelling sustained growth in the pet consumption market. Vking joined countless pet families in launching this fresh chapter through a series of heartwarming initiatives.

December.12,2025

Consumer upgrading drives the hot sales of high-end pet rubber toys.

This growth is mainly driven by the young consumer group. Pet owners born in the 1990s and 2000s pay more attention to emotional expression and are willing to pay for products that can improve their pets' quality of life and demonstrate their pet care philosophy.

December.12,2025

Consumer upgrading drives the hot sales of high-end pet rubber toys.

This growth is mainly driven by the young consumer group. Pet owners born in the 1990s and 2000s pay more attention to emotional expression and are willing to pay for products that can improve their pets' quality of life and demonstrate their pet care philosophy.

December.12,2025

New materials drive innovation in pet rubber toys, with environmental friendliness and safety becoming key keywords.

In recent years, eco-friendly materials such as TPE (thermoplastic elastomer) and natural rubber have been increasingly used in pet toys. Compared to traditional synthetic rubber, which may release harmful substances and is prone to aging, these new materials achieve breakthroughs in both safety and practicality. They are not only non-toxic and odorless, resistant to chewing and wear, but also can be quickly rinsed and dried, addressing the concern of pet owners about toys accumulating dirt and

November.11,2025

The Chinese pet rubber toy market continues to heat up, with its size expected to exceed 7.5 billion yuan by 2025.

According to the latest industry report, as the pet economy grows rapidly, the Chinese pet rubber toy market is expected to reach 7.5 billion yuan by 2025, with an annual compound growth rate exceeding 12%. This growth is driven by a dual transformation in pet ownership demographics and consumer attitudes. Today, the trend of "pet anthropomorphism" is becoming increasingly prominent, with more pet-owning households viewing their pets as family members and willing to invest more in their supplies