Rubber Industry News & Updates

October.10,2026

The pet training industry has popularized rubber toys, with rubber tug-of-war rings becoming the mainstream training tools for dogs

A 2026 domestic professional dog training industry survey revealed that 90% of certified trainers use rubber tug-of-war rings and rubber bite-resistant sticks as primary training tools. Natural rubber-based interactive toys offer moderate resilience, resisting breakage during tugging exercises. These toys effectively train dogs' bite control while fostering trust between owners and pets, replacing traditional canvas or hemp rope training tools.

October.10,2026

Domestic rubber pet toys secure a million-euro order from the EU, passing stringent EU pet safety certifications

In July 2026, two pet supply companies in Dongguan, Guangdong, received a cross-border order from the EU for one million rubber dental toys. The entire batch of toys passed the stringent dual safety certifications of EN71 and REACH for EU pet products, enabling them to be sold in supermarkets across the 27 EU countries.

October.10,2026

Rubber pet toys usher in the era of customization, with engraved rubber toys featuring pet names gaining popularity

In 2026, a niche pet consumption trend emerged, with customized rubber teeth-cleaning toys engraved with pets' names and birthdays gaining popularity on Xiaohongshu and pet communities.

October.10,2026

Cat owners drive surge in rubber cat toy sales, with quarterly sales of rubber cat rings up 90 per cent

Whilst the rubber pet toy market was previously dominated by dog owners, a marked shift in consumer behaviour emerged in 2026, with cat owners driving a sharp rise in sales of small rubber cat toys.

September.09,2026

The pet rubber toy market is becoming increasingly segmented, with styles specifically designed for puppies and large dogs each gaining popularity

The 2026 Pet Products Consumption Report reveals that the pet rubber toy market has become thoroughly segmented, moving away from the model of a single toy suitable for all breeds. Sales growth in the two major sub-categories—soft rubber toys for puppies and ultra-durable rubber toys for large dogs—is leading the industry, with refined design becoming the core of brand competition.