Rubber Industry News & Updates

October.10,2025

Pet Toys and IP Collaborations Emerge as Trend, Crafting Distinctive Brand Identity

Currently, collaborations with popular IPs have emerged as a new trend within the pet toy industry. Numerous pet toy brands are partnering with renowned IPs from animation, film, television, and gaming sectors to launch co-branded pet toy products. For instance, one pet toy brand collaborated with the classic animated character Winnie the Pooh to introduce an interactive dog toy series. Thanks to its adorable design and the influence of the well-known IP, the product was met with enthusiastic co

October.10,2025

E-commerce platforms boost pet toy sales amid fierce online market competition

In the internet era, e-commerce platforms have become a vital channel for pet toy sales. Numerous pet toy brands have established a presence on major e-commerce platforms, showcasing and selling products through online stores.

October.10,2025

Pet Toy Quality and Safety Draws Attention, Industry Standards Urgently Need Improvement

Additionally, some toys feature poorly designed structures with sharp edges or detachable small parts, posing risks of oral lacerations or suffocation. These issues directly threaten pets' physical well-being.

October.10,2025

Pet toy companies are focusing their efforts on offline exhibitions to expand their market channels.

September.09,2025

Domestic pet toy brands are rising and making their mark in the international market.

For example, a leading company spent two years developing a solution to the common issues of catnip toys moulding and insect infestation by employing special drying processes and adding natural preservatives. The upgraded catnip toys not only have a shelf life three times longer but also retain the natural appeal of the raw materials. These products are now sold in 82 countries worldwide, with annual export volumes exceeding ten million units.