Rubber Industry News & Updates

March.03,2026

The concept of pet health is on the rise, and functional rubber toys are becoming popular

Modern pet owners are increasingly concerned about the physical and mental health of their pets, and rubber toys with functions such as grinding teeth, cleaning teeth, and reducing stress are becoming popular. In 2026, multiple new rubber products that integrate food grade spices and interactive design will be launched, quickly becoming popular.

February.02,2026

E-commerce platform becomes the main battlefield for pet rubber toy sales

With the deepening of online consumption habits, e-commerce platforms have become the core channel for the sales of pet rubber toys. During the "Double Eleven" period in 2025, the sales of pet toys on platforms such as JD.

February.02,2026

Policy regulations are tightening

To ensure the safety of pet supplies, the State Administration for Market Regulation released a draft of the "General Technical Requirements for Pet Rubber Toys" in 2025, specifying standards for raw materials, physical properties, and chemical indicators.

January.01,2026

Intensified brand competition drives accelerated mergers and acquisitions among leading enterprises

The pet rubber toy industry currently has low concentration and intense market competition. Since 2025, leading companies have expanded their market shares through mergers and acquisitions of smaller brands and product line extensions.

January.01,2026

Looking Ahead: Intelligence and Personalisation to Lead New Industry Trends

By 2030, the pet rubber toy industry will undergo profound evolution towards intelligence and personalisation. Smart interactive rubber balls will not only achieve autonomous obstacle avoidance and targeted rebound, but also incorporate sensors to monitor pets' movement data, synchronising this with owners' terminals to generate health reports. Customisable toys in appearance and function will create bespoke interactive tools tailored to pet breeds, behaviours, and even owners' aesthetic prefere